Our Story

Fresh Food Expo Asia Pacific (FFE APAC) was created with a clear purpose: to build stronger connections across the fresh food ecosystem and create a dedicated regional platform where fresh food, technology, logistics, distribution and markets come together.

Our story

The future of fresh food depends
on a more connected ecosystem.

Across Asia Pacific, the fresh food industry is evolving as food security, sustainability, technology, supply chain resilience and cross-border trade reshape how food moves from source to market.

Yet the value chain remains fragmented, with producers, suppliers, technology providers, logistics operators, distributors, retailers and buyers often working across separate parts of the ecosystem.

Fresh Food Expo APAC was created to connect the ecosystem.

Yellow peppers moving along a sorting conveyor

Why this matters now

The Global Food System is under increasing pressure
to produce more while making better use of limited resources.

Broccoli heads in a wooden market crate

50% more

Food, feed and fibre will need to be produced globally by 2050 compared with 2012 levels.

Read the report

Source: FAO — The State of the World’s Land and Water Resources for Food and Agriculture 2025

Vine tomatoes on a blue conveyor

13.3% of food

Is lost globally after harvest and before reaching retail, including during transport, storage, wholesale and processing.

Read the report

Source: UNEP & FAO — Sustainable Food Cold Chains: Opportunities, Challenges and the Way Forward

For the fresh food sector, this reinforces the need for better post-harvest technology, cooling, preservation, cold chain, logistics and distribution, to preserve more of what is produced, move it efficiently and connect supply with the markets that need it.

Connecting the fresh food value chain

Fresh food depends on more than the product itself.

From post-harvest handling and preservation to cold chain, logistics, distribution and market access, every stage plays a role in maintaining freshness, quality, safety and availability.

Fresh Food Expo APAC brings these interconnected parts of the value chain together on one dedicated business platform.

Visitors walking past produce stands in a busy exhibition hall
Worker sorting fresh vegetables at a packing station

Fresh Food

Fruit & Vegetables, Meat & Poultry, Seafood, Eggs & Dairy, supplied by growers, producers, exporters and fresh food suppliers from across regional and global markets.

Robotic arm tending leafy greens in a vertical farm

Agri & Fresh Technology

Post-harvest technologies, cooling, preservation, storage, packaging and other solutions that help maintain quality, extend freshness, improve efficiency and reduce losses throughout the fresh food journey.

Refrigerated truck being loaded with fresh produce at a cold storage facility

Logistics & Distribution

Transportation, cold chain, warehousing, supply chain infrastructure and distribution solutions that enable fresh food to move safely and efficiently across local, regional and international markets.

The objective is to create stronger connections between those who produce fresh food, those who provide the technologies and solutions that preserve it, those who move and distribute it, and the buyers and markets that ultimately need it.

Explore the Fresh Food Ecosystem⁠›

Built for Asia Pacific

Asia Pacific’s diverse markets.
A stronger fresh food future.

Asia Pacific is home to highly diverse food-producing economies, major consumer markets and increasingly interconnected supply chains.

Across the region, businesses are navigating priorities around food security, supply chain resilience, sustainability, efficiency, innovation and access to markets.

Hosted in Singapore, Fresh Food Expo APAC creates a regional meeting point where businesses from across Asia Pacific can connect with international suppliers, buyers, technologies, expertise and commercial partners.

Part of Singapore International Agri-Food Week

Fresh Food Expo APAC is part of Singapore International Agri-Food Week (SIAW), Singapore’s premier agri-food convention and flagship platform for advancing sustainable and resilient food systems in Asia.

SIAW 2027
Built on Global Industry Expertise

Fresh Food Expo APAC is brought to you by Messe Berlin Asia Pacific, the organiser behind FRUIT LOGISTICA and Grüne Woche.

Organiser
Our Strategic Priorities

Fresh Food Expo APAC is built around strategic priorities that guide the development of the platform and its role within Asia Pacific’s fresh food ecosystem.

Fresh Food Ecosystem

Connecting Asia Pacific’s fresh food future

Be part of a stronger,
more connected fresh food future.

Fresh Food Expo APAC begins in Singapore in 2027 with a long-term ambition to build a leading regional platform connecting the businesses, technologies and markets shaping the fresh food future across Asia Pacific.

16-18 Nov. 2027

Sands Expo & Convention Centre, Singapore

Fresh Food Expo APAC 2027 poster

Registration is now open!

Be Part of Asia Pacific’s Fresh Food Ecosystem!

Powered By:

Fruit Logistica Grüne Woche
  • 16-18 Nov. 2027
  • Sands Expo & Convention Centre, Singapore